business plan: chaos mode
made w/ midjourney
In the early days of a venture, a few things might be true:
You’re eager to find and satisfy your audience/community
You’re open-minded about how you deliver that satisfaction
You’ve got some early users/customers/community members who like you and what you offer
If those conditions hold for you, it’s worth considering a business plan that can seem really diffuse and un-strategic. Ask those early users what they want you to offer next. You might get a goofy range of answers. Instead of rolling the dice on a single one of those answers, consider doing…all of them. This is business plan: chaos mode.
Yes, eventually, you probably have to focus and simplify what you do so you can make that thing exceptionally good and make a whole bunch of it. It’s hard to scale something complicated and complexity is expensive.
But the opportunity to scale might not be a good problem you have yet. That good problem may only exist for you once you find a thing that your people are in love with. And you might only find that by doing as many of the things they say they want as you can.
-ben and eric
